In this series of articles, we will explore how you can best adapt to the rise of B2B e-commerce and the opportunities and challenges it presents. H1 has over 10 years of active experience in B2B e-commerce, which is why we feel confident in assisting you with your business!
Thanks to our partner Sprinque, we bring you these latest relevant trends and tips.
Do you already know what’s happening in B2B e-commerce?
Despite the continually rising growth, the B2B e-commerce world wasn’t an overnight success. Several specific characteristics and shifts among consumers have elevated B2B online sales to a higher level. Let’s take a look at a few:
Omnichannel commerce stands strong
Not long ago, B2B e-commerce was an industry with a diverse range of roles—distributors, salespeople, wholesalers, manufacturers—you name it. But hold on, because the whole game has received a significant makeover. With the digital revolution in full swing, channels such as online shops, digital catalogs, social media, and search engines are becoming increasingly prominent in the world of B2B sales and marketing. And that’s not all: in 2021, online sales on B2B e-commerce websites, login portals, and marketplaces surged by a staggering 17.8%, from $1.39 trillion in 2020 to a whopping $1.63 trillion. Yes, you read that right – that’s a serious boost!
McKinsey’s research went a step further and revealed that customers want an equal distribution of traditional channels, remote channels, and self-service channels. So, using e-commerce channels as a complement to your offline channels rather than eliminating them is the way forward.
Changing trends are … – for the rest of the article, please visit our website H1.nl –
Thanks to our partner: www.sprinque.com
