With IP tracking, you can shed light on your website visitors. This tactic dramatically increases your lead generation effectiveness: you’ll know what companies visited your company website, what content they saw, and what campaigns brought them to you in the first place. You can use it to optimize campaigns or as an integral part of your lead generation activities.
And to make it even better, it offers ways to automatically trigger several workflows and integrate with your CRM. IP tracking combined with everything else you do truly speeds up your whole lead generation process.
